Especially compatible and environmentally friendly with insect protein

At the beginning of the New Year we are expanding our pure sensitive range. The new pure sensitive Insect protein is a feed based on insect protein and provides a promising alternative solution for dogs with sensitive nutrition against the background of a species-appropriate, healthy and above all sustainable feed. The new variety is distinguished by a particularly high level of compatibility and the use of resource-friendly raw materials. For the production we use the larvae of black soldier flies (Hermetia illucens).

Owners of dogs suffering from a feed allergy have often had a long and desperate search for a feed that the animal tolerates and does not cause any symptoms. The pure sensitive product range includes a holistic nutritional concept specifically for these feeds-sensitive dogs. The expansion of the range with an insect-protein based feed now enables an even better tolerance.

A feed allergy is an overreaction of the immune system to proteins in food. It can only occur if the immune system already had contact with the relevant protein. Since insects are very rarely used as a source of protein in feed, the risk of an allergic reaction is extremely low.

However, high tolerance is not the only positive property of insect protein; insects are also a more sustainable source of protein in terms of nature. The production of insect protein requires significantly less space and water than conventional protein sources used in feed, while at the same time breeding does not release the greenhouse gas methane. Insects are also extremely efficient in obtaining nutrients: One tonne of insects can convert 4.5 tonnes of organic waste into high-quality nutrients.

Just like the other recipes of the feed line, pure sensitive Insect protein also builds on the principle of the Limited Ingredient Diet (LID). Only those ingredients that are necessary for a dog´s diet are used. We only combine one animal source of protein with one source of carbohydrate, which reduced the risk of allergies and intolerances. For sources of carbohydrate, our pure sensitive recipes are based exclusively on rice or potatoes, which are particularly easy to digest and do not use wheat, corn or barley. The MERA pure sensitive line is also free from colourings, flavourings and preservatives.

The new MERA pure sensitive Insect protein is now available in practical 1 kg, 4kg and 12.5 kg packs

More information