We know how important your dog’s well-being and environmental protection are to you. That’s why we developed pure green – a plant-based food that not only lovingly cares for your best friend’s health but also protects our planet. This food reduces the CO₂ pawprint by 60% compared to conventional meat-based pet food and shows that we truly care about what’s best for your dog and the environment.
'pure green' supports your dog’s well-being with every bite. From the careful selection of ingredients to the packaging, we’ve made sure every component reflects a love for animals and sustainability.
Worried whether your dog will like the new food or if it contains all essential nutrients? Don’t be! Our vegan food is not only delicious but also nutrient-rich, ensuring your dog stays healthy while enjoying every meal. With pure green, we are making a joint statement for a world where every one of your dog’s meals supports the well-being of all living beings.
Grab the 300g trial packs and try the new pure green vegan!
Do you still have questions about vegan dog nutrition?
Then take a look at our FAQs – compiled by our experts.
NEW: Vegan dog food for your dog’s health – so that every meal supports a more sustainable future and the well-being of all living beings.
We know how important your dog’s well-being and environmental protection are to you. That’s why we developed pure green – a plant-based food that not only lovingly cares for your best friend’s health but also protects our planet. This food reduces the CO₂ pawprint by 60% compared to conventional meat-based pet food and shows that we truly care about what’s best for your dog and the environment.
With every bite, 'pure green' supports your dog’s well-being. From ingredient selection to packaging, we’ve ensured that every component reflects a love for animals and sustainability.
Worried your dog might not like the new food or that it may lack essential nutrients? Don’t be! Our vegan food is not only tasty but also rich in nutrients, keeping your dog healthy and happy with every meal. With pure green, we’re making a joint statement for a world where every meal your dog enjoys supports the welfare of all living beings.
Grab the 300g trial packs and give the new pure green vegan a try!
Do you still have questions about vegan dog nutrition?
Then take a look at our FAQs – compiled by our experts.
pure green: Innovative recipe in the world of plant-based dog food
In the jungle of plant-based pet foods, pure green stands out. Many products on the market rely on conventional protein and carbohydrate sources such as potatoes and peas. However, these are not always suitable for nutritionally sensitive dogs. This is where pure green sets new standards with its recipe based on oats, millet, and fava beans.
Optimal digestion:
Thanks to prebiotic inulin, our food supports a healthy gut flora and efficient nutrient absorption.
Gluten-free recipe:
Our specially developed recipe is ideal for nutritionally sensitive dogs – free from the usual suspects such as gluten and conventional protein & carbo-
hydrate sources – and thus promotes overall well-being.
High-quality ingredients for your dog’s health
Love for animals and natural power packs in every bowl
Our food relies on a carefully selected blend of plant-based ingredients that not only promote your dog’s health and well-being but also put animal ethics and sustainability in focus. Every ingredient has been thoughtfully chosen to ensure a balanced diet, rich in essential nutrients, vitamins, and minerals.
Discover the variety and quality of our ingredients that come together to provide your pet with everything it needs for an active and happy life.
Oats
The all-rounder oat contains not only important dietary fiber and high-quality protein but also valuable minerals and vitamins.
Sorghum millet
Sorghum millet is an excellent gluten-free grain that, as a plant-based source of protein, also provides important minerals.
Sunflower protein
Sunflower protein serves as a valuable source of protein.
Fava beans
Fava beans contain many important minerals and vitamins while also providing a high amount of valuable plant-based protein – our food impresses with a protein content of 22%.
Borage oil
Borage oil is known for its anti-inflammatory and antispasmodic effects.
Pumpkin
Pumpkin promotes digestion and strengthens the immune system with its fiber and natural nutrients, leading to optimal health and a shiny coat.
Blackcurrant
Currants provide antioxidants for strong immune function and natural nutrients to support your dog’s health and vitality.
Beetroot
Beetroot promotes digestion and strengthens the immune system with its fiber and antioxidants, leading to improved health and vitality.
Test results for mera pure green after a 3-week feeding trial
In a three-week feeding trial, the new mera pure green food was tested for acceptance and tolerance.
The feedback from the testers was extremely positive:
Participants highlighted the high acceptance as well as the good tolerance of the food. Particularly praised were the appearance, smell, and kibble size. 90% of testers said they would recommend the food, underscoring the overall satisfaction with mera pure green.
*The feeding trial was conducted with twenty dogs living in private households.
Recommended by our veterinarians and nutrition experts
"pure green is more than just dog food; it’s a health initiative for your four-legged friend. The carefully selected, purely plant-based ingredients are specially designed to support your dog’s vitality and well-being, while also meeting the needs of nutritionally sensitive dogs."
Dr. Leonie Gotthardt, the veterinarian from mera